Santa Cruz was born for adventurers–those who want to see the world outside their screen, who pick up the car and just drive. Our products were crafted for deep conversation and thoughtful introspection, exploring the great outdoors and indoors alike. Wherever you are, we’re here to help you enjoy the moment.

Iries was created to help others unlock their most elevated selves, and put that version forward as they carry themselves in the world. We honor Cannabis values that trace back to hundreds of years, and embrace the modern culture that we’ve created for it today: mindfulness, individualism, and exploration.

Our generation has a lot on its plate. We move from work, to play, to side hustle, to that one project we’ve been putting off all week, all in the span of a day. Dr. Feel Good helps you transition from work to play mode, taking the edge off a day full of stimulation. The perfect way to keep your balance and the energies in check, we’re a dose of creativity.